Elan The Mark

The Mark is Elan's big retail bet on the Dwarka Expressway, developed by Elan Avenue Limited, an Elan Group company. The plan arranges shops, restaurants and a five-screen multiplex around a large central atrium with a water feature. Elan's application form puts the licensed land at 6.525 acres and says more land may be added later. It is registered under RERA, registration number RC/REP/HARERA/GGM/702/434/2023/46. You can check it on the state RERA portal before booking.

The project is under construction, and the design team is a strong one: Benoy as architect, WET Design on water features, SWA on landscape and CD+M on lighting.

Sector 106 has direct frontage on the Dwarka Expressway, and the project sits in the same cluster as Elan's own residential projects, The Presidential and The Emperor. Sectors 102 to 113 around it are filling up with new housing, which is the catchment a destination mall here will depend on. The site is near the Golf Course Extension Road and the Southern Peripheral Road (SPR), and IGI Airport is roughly 15 km away.

Under one roof you get retail, F&B and the five-screen multiplex, all built around that central atrium and its water feature. According to brokers, the shops have road-facing, triple-height frontages, and broker material also mentions a floating restaurant over the water and hanging retail pods for flagship brands. Brokers quote a 30:30:40 payment plan.

The mall is planned with centralised air conditioning in common areas, escalators and lifts, car parking, a food court, power backup, CCTV and 24x7 security, plus landscaped greens outside. Broker specifications add glazed shop frontages, vitrified or imported marble flooring in the common atrium, passenger and service lifts alongside the escalators, and a fire-fighting system with smoke and heat sensors.

The broker rates on file are indicative and change. Ground floor shops of 1,250 to 3,000 sq.ft and lower ground shops of 1,350 to 2,500 sq.ft are both quoted at about ₹38,750 per sq.ft. First floor shops of 1,150 to 2,500 sq.ft are about ₹24,750 per sq.ft, and F&B units of 800 to 1,500 sq.ft about ₹21,750 per sq.ft. The 5-screen multiplex is on request. Indicative tickets start around ₹1.3 Cr, so ask NRIVEST for the current sheet.

The Mark is pitched as a destination, not a neighbourhood strip, and the design team gives that ambition some weight. If you want an expressway-facing retail asset close to a growing belt of new housing, it deserves a look.

In a mall this size, though, a unit's position, frontage and floor matter far more than the headline price. Note that the last 40% is due near possession. Also ask about the running cost of maintaining a large water feature, since that ends up in the common area charges you will pay.

Elan is a Gurugram developer that made its name with retail and commercial projects before moving into big-ticket housing. Its luxury residential projects, The Presidential and The Emperor, sit right next to The Mark in Sector 106.